G0290 Basic Public Information Officer – Day 2

TO APPLY: Select this registration link: G0290 Basic PIO Registration
(Please note this will take you to an external registration site with Pierce County)

Course Description
Public information consists of the processes, procedures and systems to communicate
timely, accurate and accessible information to affected audiences. Armed with good
information, people are empowered to make better decisions and thus contribute to
the overall response goal of saving lives and protecting property. Personnel tasked
with gathering, verifying, coordinating and disseminating public information at the
federal, state, tribal, local and territorial levels bear this considerable responsibility
concurrently with other job assignments. These Public Information Officers (PIOs)
must be provided with the opportunity to learn and practice the skills they will use on
the job.

The Basic Public Information Officer Course (G0290) is a two-day course, designed to
provide participants with the opportunity to start applying basic concepts underlying
the Public Information Officer (PIO) role. This course can provide a basic
understanding of the PIO function for those new to the position.

Course Objectives

• Explain why emergency public information is important during an incident. (Unit 1)
• Recognize the functional needs and challenges of different audiences. (Unit 1)
• Demonstrate the role and function of the PIO in both day-to-day and emergency environments. (Unit 2)
• Compare actions PIOs can take to work with the news media during day-to-day and emergency situations. (Unit 2)
• Using the strategic communications planning model, develop a public awareness campaign (95%). (Unit 3)
• Using the strategic communications planning model, develop an incident communications strategy (5%). (Unit 3)
• Explain the news briefing cycle. (Unit 4)
• Outline media needs at the scene. (Unit 4)
• Describe the difference between media briefings and press conferences. (Unit 4)
• Describe different public information written products. (Unit 5)
• Apply effective news release writing guidance. (Unit 5)
• Adapt or re-purpose written media products for other purposes. (Unit 5)
• Describe what types of impressions specific body language might convey during an interview. (Unit 6)
• Identify elements of an interview the PIO should consider ahead of time. (Unit 6)
• Identify steps a PIO need to take to prepare for and conduct a news interview. (Unit 6)
• Demonstrate effective techniques for on-camera interviews. (Unit 6)
• Given an emergency scenario, apply public information skills. (Unit 7)
• Recall course key points. (Unit 8)

Prerequisites

Required:

• IS-29 Public Information Officer Awareness

Recommended:

• IS-100 Introduction to Incident Command System (ICS)
• IS-702 National Incident Management System Public Information Systems
• IS-909 Community Preparedness: Implementing Simple Activities for Everyone